Summary
Users are more tolerant of minor usability issues when they find an interface visually appealing. This aesthetic-usability effect can mask UI problems and can prevent issue discovery during usability testing. Identify instances of the aesthetic-usability effect in your user research by watching what your users do, as well as listening to what they say.
- An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.
- People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.
- Visually pleasing design can mask usability problems and prevent issues from being discovered during usability testing.
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Source Laws of Ux