Cecil Garapo Jr
Case Study

Firehook

Project Background

The Client

Firehook is an American based initiative aimed at educating and lobbying for better practices in Wildlife Conservation.

The Project

2019 - Current
Conservation Social Platform
IOS / Android

My Role

User Research
Prototyping / Testing
Frontend Code Development
Frontend Debugging
Quality Assurance
Project Management

Key Fundamentals

The Problem

Outdoor sportsman have for a long time been stigmatised for posting graphic content of trophy hunts and conservation efforts on Social Media platforms. Many of them are being flagged and forced to take the content down despite positive intent either to educate or galvanise a community to participate in wildlife conservation.

The Solution

To design and develop a modern social platform that allows them to create and cultivate a community of conservationists mainly aimed at building awareness and focusing on outdoor sporting activities such as HUNTING, FISHING & SHOOTING just to name a few.

My Process

Research

Secondary Research

Im not sure if this is the usual initial step, but i believe in always starting with this phase first in order to get a rough appreciation of the concept or idea im working with

I look to ascertain the following

1. Competitors Analysis
2. Industry Trends

Once i collected the above findings i proceeded to my next phase which was my primary research

Primary Research

Mixed Methods
We interacted with carefully selected individuals to collect data the stakeholders where split 2 parts namely

1. Safari Operators
2. Outdoor Sportsmen


This meant we had 2 clear personas we where really trying to understand

Key Insights

Survey Summary

I have highlighted below some key insights which led to identifying some Pain Points

User Personas

Journey Map

Early Sketches

First Iteration

Second Iteration